I build the system, you grow your brand.
Hi, I'm Ty! I'm a Senior CRM and Lifecycle Marketing Manager with 15 years of experience building audiences and growing revenue across the ecommerce, entertainment, and travel industries.
I specialize in running campaigns from start to finish, and I've managed everything from switching out large email platforms to leading custom tech projects. I rely on my coding skills, hands-on experience with tools like Klaviyo, Braze, and HubSpot, copywriting, and proven strategy to build programs that turn everyday shoppers into loyal customers.
I'm not all work, though. I love to kayak, camp, go to concerts, and spend time with my pets. I believe community, shared knowledge, and ethical technology is the key to a sustainable future.
Case Studies
Viking Cruises
Travel & Hospitality
I designed and launched a global library of responsive email templates across multiple cruise seasons and pre-embarkation touchpoints. These changes included social, educational, award season. Additionally I rebuilt the booked-not-departed series and Viking.TV messaging during the pandemic that led to an unexpected 110% increase in cabin reservations.
Universal Music Group
Music & Entertainment
I created and maintained reusable promotional templates, automated welcome, birthday, and abandonment flows. I also actively troubleshot HTML/CSS rendering bugs for a massive roster that required reliable, rapid deployment of email and SMS assets during peak holiday seasons.
This process scaled and shipped deployments for over 120 artist and label accounts, and solved display inconsistencies across inboxes.
Singularity 6 · Palia
Live-Service Gaming
I partnered with the digital marketing and development at Singularity 6 to launch Braze for Palia, warm their IP and deploy full scale lifecycle programs with cozy, consistent brand identity during beta and launch.
I grew the subscriber base to over 700K engaged players across 9 different languages with a 95% delivery rate and 21.1% click-to-open.
BrainMD & Amen Clinics
Health & Wellness Ecommerce
I oversaw the Listrak-to-Klaviyo migration, designed an Ordergroove rewards program, and grew SMS via segmentation and targeted promotions.
This increased retention rate from 8% to 14%, with SMS quickly becoming the most profitable channel.
Experience
Independent execution and strategy for diverse clients, managing implementations, platforms, and automated journeys.
Maintained promotional templates for over 120 artist/label audiences. Troubleshot HTML/CSS rendering bugs across platforms.
Launched Braze CRM, establishing guidelines to reinforce Palia's cozy brand identity for 700k+ subscribers.
Oversaw Listrak-to-Klaviyo migration. Built Ordergroove rewards system. Scaled SMS to 91% of revenue.
Developed and maintained global library of responsive templates. Conducted UX/accessibility audits across markets.
Deployed dynamic campaigns to 360K+ users. Handled Magento personalization logic, network media buying, and hyperlocal advertising.
Software
Skills
- • Email Operations Workflows & Newsletter Production
- • Copywriting & Content Planning
- • Template Creation & Maintenance
- • Campaign QA (Links, Grammar, Rendering, UX)
- • Automated Customer Journeys & Lifecycle Programs
- • Email & SMS Personalization & Dynamic Content
- • ESP & Platform Management
- • Deliverability Best Practices & Push Notifications
- • Brand Design Systems
- • Data Privacy & Compliance (CAN-SPAM, GDPR)
- • Cross-Functional Collaboration
- • Subscriptions & Rewards Programs
- • AI systems & Prompting
- • Media buying & Google Ads
- • SEO & Search Engine Result Marketing
Let's Build Something Together.
Tell me what you're working on. Whether it's a new CRM, a rebuild, or a release campaign; I typically respond within 3 days.
Message Me.
Be sure to include details about what you're launching, roughly when, and where your audience lives today. We will build the rest of the plan together.